Consumer education


Many consumers have minimal understanding of where their food comes from, how it is produced and how production, particularly of beef, impacts the environment.

A program, “Does Climate Change Your Plate” was developed to address that and other issues such as the difference between weather and climate, the amount of greenhouse gasses linked to all sources including agriculture, and looking particularly at the contributions from beef production. Topics such as how changing climate may impact a consumer’s pocketbook, nutrition and health concerns associated with beef, how consumers can adapt to higher costs and better food choice options and finally how they, through their food buying and eating choices, can ensure that resources used during production are not wasted are also addressed.


The cirriculum is available in two formats; a single, longer combined lesson (60 minutes) and as a series of three shorter  (20 minute) lessons