Sara Place, Ph.D., is senior director, sustainable beef production research, at NCBA, a contractor to the Beef Checkoff Program. She was previously assistant professor in the Department of Animal Science at Oklahoma State University.


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Environmental footprints of beef cattle production in the United States


Dr. Sara Place
Senior Director, Sustainable Beef Production Research
National Cattlemen's Beef Association
12:00pm October 17, 2018


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Consumers are increasingly interested in where their food comes from and want to know that it reached their plate in a sustainable manner. As part of the Beef Industry Sustainability Assessment, a nationwide characterization of regional beef production practices was conducted by collecting information on cattle production practices through voluntary surveys and on-site visits in 7 cattle-producing regions in the United States. These data were used to generate representative operations that were simulated with the Integrated Farm Systems Model (USDA-ARS) to determine national environmental impacts of cattle production. The results of this work are being integrated into a full cradle-to-grave Life Cycle Assessment that takes into account the packing, processing, marketing, and consumption phases of the U.S. beef supply chain. Webinar participants can learn the latest on the Beef Checkoff’s sustainability research efforts and the results of this comprehensive analysis of beef cattle production’s environmental footprint.






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